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Stress in Rs 50k-1 lakh price points: Titan’s jewellery biz head

Geopolitical tensions and trade concerns are impacting hiring and consumer spending, particularly in the mass-market jewellery segment. Fluctuating gold prices have dampened demand in the sub-Rs 1 lakh category, while premium segments remain strong. Titan is focusing on lower caratage products and diamond expertise to stimulate demand amidst the prevailing uncertainty, hoping tax breaks will boost consumption.