Appliances race: Reliance Retail buys Kelvinator brand

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Reliance Retail has fully acquired the Kelvinator brand in India from Electrolux, aiming to strengthen its position in the competitive home appliances market. This acquisition, following a licensing agreement since 2019, allows Reliance Retail to directly manage and expand Kelvinator's presence, intensifying competition with major players like Samsung and Voltas. Electrolux gained approximately $18.5 million from this divestment.

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