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India's quick-commerce fever: Rs 64,000 crore worth orders in FY25; gross order value may triple to Rs 2 lakh crore by FY28

India's quick commerce sector is experiencing rapid growth, with spending on platforms like Blinkit and Instamart more than doubling to Rs 64,000 crore in FY25. This surge is driven by increased platform fees and a shift towards profitability, with firms focusing on strategies like advertising and private-label products.