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ASCI tweaks influencer ad guidelines for BFSI, health
The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines for the BFSI, health, and nutrition sectors. Now, influencers only need to declare qualifications when providing technical advice, distinguishing between general promotions and expert opinions. This update acknowledges the evolving nature of influencer marketing, moving beyond simple endorsements to strategic brand communication.
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