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China’s Live Stream Illusion Fake Hardships Counterfeit Goods and a $700 Billion Deception
In China’s ever-evolving digital landscape, live stream e-commerce has surged into an industry worth a staggering ¥5 trillion ($689 billion USD) as of 2023. This growth—20 times larger than its U.S. counterpart and nine times Walmart’s annual global online revenue—reflects the nation’s consumer culture, which emphasizes convenience and affordability. Yet, amidst this booming market, fraudulent […]
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