Finding beauty in small packs

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Small, affordable 'minis' are reshaping India's beauty market as consumers experiment beyond basic products. Lakme's VP Sunanda Khaitan notes that these minis encourage makeup adoption, especially among Gen Z, and are boosted by quick commerce platforms. Despite inflation impacting spending, beauty remains resilient, driven by aspiration and accessibility.

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Effettua l'accesso per mettere mi piace, condividere e commentare!

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