Are concerts overtaking movies? ETimes explores

Are concerts overtaking movies? ETimes explores - Exclusive

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India's entertainment scene is witnessing a surge in live concerts and music festivals, drawing massive crowds and impacting Bollywood's box office performance. The live entertainment sector is experiencing remarkable growth, fueled by increasing consumer spending on premium experiences. While Bollywood faces challenges, filmmakers are adapting by focusing on spectacle, emotional depth, and cultural relevance to create immersive theatrical experiences.

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