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Conflict to closet, Operation Sindoor sparks boom in patriotic merch

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Following the India-Pakistan ceasefire, entrepreneurs are capitalizing on patriotic fervor by creating merchandise inspired by 'Operation Sindoor.' T-shirts, sarees, and other items featuring military emblems and operation-related slogans are gaining popularity. While some view this as a way to support the armed forces, others criticize it as insensitive commercialization of a sensitive event, prompting some businesses to reconsider their approach.