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Coca-Cola eyes next billion-dollar brand from India amid resilient demand, says COO Braun
Coca-Cola is optimistic about expanding its billion-dollar brands portfolio, with India playing a crucial role. Currently, three billion-dollar brands originate from India: ThumsUp, Maaza, and Sprite. The company sees resilience in demand and aims to build and localize its portfolio, despite India being a highly taxed market for carbonated beverages.
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