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ITC bets on buyouts to grow food business

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ITC Foods is strategically acquiring brands like Yoga Bar and 24 Mantra Organic to fuel growth and tap into high-potential categories. This aligns with their 'ITC Next' strategy, focusing on health, convenience, and premium offerings to cater to evolving consumer preferences. The company aims for premium categories to outpace overall FMCG growth, driven by health-conscious consumers across India.
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