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The OTT Window: From Fixed Plan to Reactionary Tactics

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The film industry is changing its OTT strategies. Theatrical performance now dictates streaming timelines. 'Thug Life' renegotiated its Netflix deal due to poor box office results. Aamir Khan is prioritizing theatrical release for 'Sitaare Zameen Par'. He is willing to forego early OTT deals. Success determines the strategy. Failure leads to streaming as a safety net.

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