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Aamir to Tom: Celebs on a mission to 'Save Cinema'

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As the film industry navigates the evolving landscape of OTT and theatrical releases, top filmmakers and actors are leading efforts to revive cinema halls. Aamir Khan turned down streaming offers for his latest film, insisting on an eight-week theatrical window before its OTT release. Meanwhile, Tom Cruise played a pivotal role in ensuring his films had theatrical premieres, a move many credit with helping revive global cinema. The industry is now working to strike a sustainable balance between digital platforms and the theatrical experience.

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