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Tourists in the Gulf no longer flock to malls and beaches, says report: Where are they going now?
Gulf travellers from the UAE, Qatar, and Saudi Arabia are shifting from shopping and leisure toward culturally rich, purpose-driven experiences, according to a PwC–Mabrian report. With rising demand for flexible stays and emotional connection, tourism leaders are urged to rethink destination planning, embrace integrated experiences, and foster public-private collaboration to meet the evolving expectations of modern visitors.
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