Quick commerce divide: Metros lead as demand booms in top cities;...

Quick commerce divide: Metros lead as demand booms in top cities; small towns drag with just 20% share despite 150% growth

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India's quick commerce sector is rapidly expanding in metros, but faces hurdles in non-metro cities due to weak demand, low digital adoption, and strong local shopping habits. While the sector has grown significantly, non-metros contribute a small portion of GMV, highlighting the challenges of building profitable businesses in these areas.

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