Sports Business: RCB overtake CSK as most valuable IPL team;...

Dununu.com Dununu

Sponsorluk

Sports Business: RCB overtake CSK as most valuable IPL team; league's brand value grows to $18.5b

RSS Feed Sports

Posted

78

Houlihan Lokey's study reveals the IPL's brand value surged to US$18.5 billion, a 12.9% increase, with Royal Challengers Bengaluru becoming the most valuable franchise at US$269 million after their title win. Sponsorship deals and viewership numbers have also reached new heights, exemplified by the BCCI's associate-sponsor slots sale and Tata Group's title sponsorship extension.

Read Full Article

Please log in to like, share and comment!

Bobby Darling recalls mistreated by Sohail Khan's producer

Bobby Darling recalls her early Bollywood struggles. She felt sidelined during 'Maine Dil Tujhko...

By 0 1

Vikrant Massey reveals why he took a break from acting

In December 2024, Vikrant Massey took to Instagram to announce a break from acting, citing the...

By 0 1

Securing critical minerals: India eyes rare earths from Australia; move to counter China’s export curbs

India and Australia are engaged in discussions regarding rare earth minerals, prompted by global...

By 0 1

'In every generation, you will find players': Ganguly 'not surprised' by Gill's heroics

Sourav Ganguly believes Shubman Gill, currently thriving as India's Test captain, will face...

By 0 1

26th global award: PM Modi conferred Brazil's highest honour — ‘Grand Collar of National Order of Southern Cross’

By 0 11