From ouch to opportunity: India chases instant relief as pain...

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From ouch to opportunity: India chases instant relief as pain market swells to Rs 16,000 crore; 5 brands pop up every week

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India's pain relief market is booming, fueled by easy access to over-the-counter options and lifestyle-related ailments. The segment has doubled since 2020, outpacing the broader OTC market. While convenient, experts warn against indiscriminate use, citing potential health risks. Demand for dermatological creams is also surging, especially among younger consumers, making it the second-largest non-prescription category after pain relief.

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