Hashtag Matcha Tok: Is the Matcha girlie phase draining global...

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Hashtag Matcha Tok: Is the Matcha girlie phase draining global supplies? Japan struggles to meet demand

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Matcha, the Japanese green tea, sees a global boom. Social media and tourism drive demand. However, extreme weather and farmer shortages impact production. Prices rise due to tariffs and scarcity. Some worry about matcha's use in cooking. Experts believe prices will stabilize. Consumers are encouraged to use lower-grade matcha for cooking. The trend highlights mindful consumption.

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