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'Messi Cam' Returns: MLS, TikTok to stream exclusive player-focused broadcasts again

Lionel Messi will once again be the focus of MLS's innovative 'Messi Cam,' a dedicated livestream tracking his every move during Inter Miami's Leagues Cup match against Necaxa on August 2. Available on TikTok in a mobile-friendly format, this 'Player Spotlight' initiative, in collaboration with TikTok and Apple TV, aims to elevate fan engagement.
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