The great American back-to-school ritual: How much will parents...

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The great American back-to-school ritual: How much will parents really spend in 2025?

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Deloitte's 2025 Back to School Survey reveals a cautious consumer base amidst economic uncertainty. Total K-12 spending is projected at $30.9 billion, a slight dip from last year. Electronics spending is expected to fall, while clothing defies the trend with a 6% increase, driven by social pressures. Families are scaling back unevenly, influenced by income levels and children's demands.

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