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Viacom18 has bagged the media rights - both digital and television - to Indian cricket globally for INR 5963 crore (USD 720 million approx.) for the period 2023-28. These rights extend to all the cricket the BCCI runs in the country, international and domestic, apart from the IPL.
Viacom18 has bagged the media rights - both digital and television - to Indian cricket globally for INR 5963 crore (USD 720 million approx.) for the period 2023-28. These rights extend to all the cricket the BCCI runs in the country, international and domestic, apart from the IPL.
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