Sustainability and Scalability of Bottom of the Pyramid

Bottom of the Pyramid is a cornerstone in innovating sustainable and scalable business models that cater to the needs of some of the world’s poorest communities. There are over four billion people living at the bottom of the pyramid, a largely untapped market that most multinational corporations (MNCs) were previously unaware of.

Despite their deplorably small per capita income, the volume of people alone yields a market potential in the trillions of dollars of disposable income (Hahn, 2009).

Modi ji knows kautilya arthashastra fundaments very well as he is well travelled across India's Bottom of the Pyramid

he knows that growth engine can never be sustainable unless the people at bottom had money in hand

If u carefully link the chain of events since 2014 and map it with last 9 budget, you will see a carefully drafted road map for India's growth

Jai Hind