Second Serve, First Principles: Shilpi Kapoor's quiet...

added a post in Business

2025-07-29 13:42:15 -

Second Serve, First Principles: Shilpi Kapoor's quiet rebellion in FinTech

In a CXO Connect interview with The Times of India, Airtel Payments Bank CMO Shilpi Kapoor explains why positioning the bank as a “safe second account” is its biggest strength. Focused on trust, inclusion, and ease, the bank caters to both rural first-time users and urban customers wary of digital fraud. Innovations like one-touch Fraud Alarm and instant CKYC onboarding underscore...

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